20% Revenue Growth Through Scalable Architecture: How MUST Rebuild BusinessHub's Multi-Channel Sales Platform

Name: MUST Company Korea
Address: 48, Nonhyeon-ro 135-gil, Gangnam-gu, Seoul, Republic of Korea, Seoul, 06042, South Korea

24%
Faster Loading Speed: 14%
Reduction in Churn: 20%
Revenue Increase: 30%
Surge in Customer Engagement

The Challenge

Before partnering with MUST Company, BusinessHub faced critical performance, engagement, and infrastructure gaps that constrained growth across its sales ecosystem.

01
Severe Churn on Product Channels Page (26%)
The product channels page experienced a 26% churn rate, largely caused by slow loading times. Rendering a high volume of channels — each containing images and descriptive content — created noticeable friction and drove users away before completing key actions.
02
Service Instability During Peak Traffic
The platform faced intermittent service downtime, especially during high-traffic periods. Limited compute and memory allocations at the initial deployment stage prevented the system from scaling effectively under load, affecting both sales teams and customers.
03
Session Management Failures Driving Support Load
Users frequently encountered unexpected session expiration, triggering support complaints and disrupting ongoing tasks. The root cause was an infrastructure misconfiguration — the load balancer lacked sticky sessions, which led to inconsistent routing across ECS Fargate containers.
04
Poor Cross-Device Experience Limiting Engagement
The web application suffered from non-responsive layouts across different screen sizes. Several design components from Figma could not be properly implemented, resulting in an inconsistent user experience and reduced engagement across mobile and tablet devices.
05
Mobile-First Users Underserved Without Native App
Since the core user base primarily accessed BusinessHub through mobile devices, the absence of a mobile app significantly reduced engagement. The web-only experience fell short of accessibility and usability expectations for mobile-first users in Korea.
06
Uncontrolled Spam Through Public Forms
BusinessHub received a large volume of spam form submissions, filling the inbox with invalid requests. Missing request throttling and a lack of bot-detection mechanisms allowed automated scripts to repeatedly trigger form submissions.

Our Solution

To remove operational bottlenecks and enable sustainable scale, MUST Company delivered a focused set of engineering, UX, and infrastructure upgrades — each mapped to a measurable business outcome.

01
Session Persistence to Eliminate Login Drop-Offs
We configured the load balancer to enforce sticky sessions, eliminating inconsistent routing across ECS Fargate tasks. This ensured users remained authenticated throughout their session and significantly reduced support tickets tied to abrupt logouts.
02
Infrastructure Scaling to Stabilize Peak Traffic
By increasing compute and memory resources and optimizing DevOps configurations, the platform became more resilient during peak demand. The improved infrastructure dramatically reduced unexpected downtime and stabilized the user experience.
03
Responsive UX Enhancements Driving Higher Traffic
We refined the existing Figma designs to fix responsiveness issues, enhance component visibility, and improve usability across all device types. These enhancements boosted accessibility and re-engaged a multi-device user base.
04
End-to-End Observability for Faster Issue Resolution
Integrating New Relic introduced end-to-end monitoring, proactive alerting, and deep debugging capabilities. This significantly improved issue detection times and allowed the engineering team to address performance bottlenecks before they escalated.
05
Mobile-First Experience Unlocking Daily Engagement
Given that the majority of users relied on mobile devices, MUST developed a cross-platform app to support browsing, referrals, purchases, and salesperson workflows. The mobile-first experience instantly increased accessibility and drove higher daily engagement.
06
Spam Protection to Restore Inbound Reliability
We implemented request throttling and enhanced bot-detection logic across public forms. This sharply reduced spam traffic and restored reliability to inbound consultation workflows.
07
Instant Communication via Omni SMS Integration
Integrating an Omni SMS gateway enabled secure, real-time delivery of notifications, approvals, and user updates. This improved customer engagement, strengthened security, and enhanced operational communication.

Results Achieved

0124% Faster Page Loading & Better Site Efficiency
0214% Reduction in Churn + Higher User Retention
0310% Increase in User Engagement
0420% Revenue Growth Driven by Mobile Adoption
0515% Improvement in Market Discoverability & Scaling

Keep reading.

E-Commerce · 2025

How MUST Engineered 12% Sales Growth and 35% Higher Stability for P2U’s E-Commerce Platform

Read

Let's build

Let's write your success story.

Book a Strategy Call

Get a response within 1 business day
Work with teams across 21+ countries

The Challenge

Before partnering with MUST Company, BusinessHub faced critical performance, engagement, and infrastructure gaps that constrained growth across its sales ecosystem.

Severe Churn on Product Channels Page (26%)

The product channels page experienced a 26% churn rate, largely caused by slow loading times. Rendering a high volume of channels — each containing images and descriptive content — created noticeable friction and drove users away before completing key actions.

Service Instability During Peak Traffic

The platform faced intermittent service downtime, especially during high-traffic periods. Limited compute and memory allocations at the initial deployment stage prevented the system from scaling effectively under load, affecting both sales teams and customers.

Session Management Failures Driving Support Load

Users frequently encountered unexpected session expiration, triggering support complaints and disrupting ongoing tasks. The root cause was an infrastructure misconfiguration — the load balancer lacked sticky sessions, which led to inconsistent routing across ECS Fargate containers.

Poor Cross-Device Experience Limiting Engagement

The web application suffered from non-responsive layouts across different screen sizes. Several design components from Figma could not be properly implemented, resulting in an inconsistent user experience and reduced engagement across mobile and tablet devices.

Mobile-First Users Underserved Without Native App

Since the core user base primarily accessed BusinessHub through mobile devices, the absence of a mobile app significantly reduced engagement. The web-only experience fell short of accessibility and usability expectations for mobile-first users in Korea.

Uncontrolled Spam Through Public Forms

BusinessHub received a large volume of spam form submissions, filling the inbox with invalid requests. Missing request throttling and a lack of bot-detection mechanisms allowed automated scripts to repeatedly trigger form submissions.

Our Solution

To remove operational bottlenecks and enable sustainable scale, MUST Company delivered a focused set of engineering, UX, and infrastructure upgrades — each mapped to a measurable business outcome.

Session Persistence to Eliminate Login Drop-Offs

We configured the load balancer to enforce sticky sessions, eliminating inconsistent routing across ECS Fargate tasks. This ensured users remained authenticated throughout their session and significantly reduced support tickets tied to abrupt logouts.

Infrastructure Scaling to Stabilize Peak Traffic

By increasing compute and memory resources and optimizing DevOps configurations, the platform became more resilient during peak demand. The improved infrastructure dramatically reduced unexpected downtime and stabilized the user experience.

Responsive UX Enhancements Driving Higher Traffic

We refined the existing Figma designs to fix responsiveness issues, enhance component visibility, and improve usability across all device types. These enhancements boosted accessibility and re-engaged a multi-device user base.

End-to-End Observability for Faster Issue Resolution

Integrating New Relic introduced end-to-end monitoring, proactive alerting, and deep debugging capabilities. This significantly improved issue detection times and allowed the engineering team to address performance bottlenecks before they escalated.

Mobile-First Experience Unlocking Daily Engagement

Given that the majority of users relied on mobile devices, MUST developed a cross-platform app to support browsing, referrals, purchases, and salesperson workflows. The mobile-first experience instantly increased accessibility and drove higher daily engagement.

Spam Protection to Restore Inbound Reliability

We implemented request throttling and enhanced bot-detection logic across public forms. This sharply reduced spam traffic and restored reliability to inbound consultation workflows.

Instant Communication via Omni SMS Integration

Integrating an Omni SMS gateway enabled secure, real-time delivery of notifications, approvals, and user updates. This improved customer engagement, strengthened security, and enhanced operational communication.