How MUST Engineered 12% Sales Growth and 35% Higher Stability for P2U’s E-Commerce Platform

5,000
Active Users: ~10,000
Growing Catalogue of Products: 24%
Reduction in Support Ticket Volume

The Challenge

Before partnering with MUST Company, P2U faced performance, engagement, and operational challenges that directly created barriers to scaling the platform and delivering a seamless digital experience.

01
High Checkout Abandonment Rate
P2U experienced a 30% churn rate on the checkout page, indicating friction and poor conversion flow. This led to lost revenue and a disrupted buying experience.
02
Low Customer Engagement Across the Platform
User activity and return visits remained low, with poor interaction on key features such as registrations, product discovery, and promotional content — limiting member growth and customer lifetime value.
03
Poor Mobile Responsiveness
The platform struggled with rendering and layout issues on mobile devices, reducing accessibility and affecting user experience across the region’s predominantly mobile-first audience.
04
Weak Organic Traffic & Limited Visibility
Low SEO performance resulted in fewer site visits and reduced discoverability, preventing the platform from capturing demand efficiently.
05
Scalability Constraints
Legacy infrastructure led to system slowdowns and instability during peak loads, blocking P2U from supporting growing user volumes and promotional traffic.
06
High Support Ticket Volume
Manual processes and system inefficiencies led to a high number of customer support tickets, especially around refunds, negatively impacting customer satisfaction and internal operational costs.

Our Solution

To address P2U’s performance, engagement, and scalability gaps, MUST Company deployed a mix of engineering solutions. Each improvement targeted a specific bottleneck and delivered measurable, business-focused results.

01
35% Boost in Platform Stability
Shifted critical workloads from EC2 to ECS Fargate, significantly reducing downtime and improving availability during traffic spikes. This upgrade enabled auto-scaling and better resource management, resulting in a more resilient, high-uptime platform.
02
10% Increase in Customer Engagement
Redesigned the entire application interface, replacing the legacy UI with a cleaner, modern, and intuitive design. The improved experience made key journeys more accessible and increased user interaction across the platform.
03
12% Faster Page Response Times
Integrated Redis caching to eliminate repetitive database calls and reduce pressure on the primary data store. This optimization improved loading times across high-traffic screens, especially during promotional periods.
04
High-Availability Database Infrastructure
Implemented Multi-AZ database deployments to minimize service interruptions and eliminate single points of failure. With automated failovers and redundancy, the platform maintained consistent availability and smoother performance.
05
Faster Product Image Loading Speeds
Integrated Cloudflare CDN to deliver cached images from edge locations closer to users, reducing latency. This ensured quicker rendering of product visuals, improving browsing experience and overall site responsiveness.
06
Automated Recurring Email Workflows
Developed cron jobs to automate recurring emails at controlled intervals, reducing the need for manual operations. Running these tasks during off-peak hours ensured smooth execution while keeping server load optimized.

Results Achieved

0116% Reduction in Checkout Churn + 12% Lift in Sales
0212% Improvement in Loading Speed
0313% Increase in Site Visits
0410% Growth in Monthly Product Sales
0512% Improvement in Discoverability & Market Reach

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The Challenge

Before partnering with MUST Company, P2U faced performance, engagement, and operational challenges that directly created barriers to scaling the platform and delivering a seamless digital experience.

High Checkout Abandonment Rate

P2U experienced a 30% churn rate on the checkout page, indicating friction and poor conversion flow. This led to lost revenue and a disrupted buying experience.

Low Customer Engagement Across the Platform

User activity and return visits remained low, with poor interaction on key features such as registrations, product discovery, and promotional content — limiting member growth and customer lifetime value.

Poor Mobile Responsiveness

The platform struggled with rendering and layout issues on mobile devices, reducing accessibility and affecting user experience across the region’s predominantly mobile-first audience.

Weak Organic Traffic & Limited Visibility

Low SEO performance resulted in fewer site visits and reduced discoverability, preventing the platform from capturing demand efficiently.

Scalability Constraints

Legacy infrastructure led to system slowdowns and instability during peak loads, blocking P2U from supporting growing user volumes and promotional traffic.

High Support Ticket Volume

Manual processes and system inefficiencies led to a high number of customer support tickets, especially around refunds, negatively impacting customer satisfaction and internal operational costs.

Our Solution

35% Boost in Platform Stability

Shifted critical workloads from EC2 to ECS Fargate, significantly reducing downtime and improving availability during traffic spikes. This upgrade enabled auto-scaling and better resource management, resulting in a more resilient, high-uptime platform.

10% Increase in Customer Engagement

Redesigned the entire application interface, replacing the legacy UI with a cleaner, modern, and intuitive design. The improved experience made key journeys more accessible and increased user interaction across the platform.

12% Faster Page Response Times

Integrated Redis caching to eliminate repetitive database calls and reduce pressure on the primary data store. This optimization improved loading times across high-traffic screens, especially during promotional periods.

High-Availability Database Infrastructure

Implemented Multi-AZ database deployments to minimize service interruptions and eliminate single points of failure. With automated failovers and redundancy, the platform maintained consistent availability and smoother performance.

Faster Product Image Loading Speeds

Integrated Cloudflare CDN to deliver cached images from edge locations closer to users, reducing latency. This ensured quicker rendering of product visuals, improving browsing experience and overall site responsiveness.

Automated Recurring Email Workflows

Developed cron jobs to automate recurring emails at controlled intervals, reducing the need for manual operations. Running these tasks during off-peak hours ensured smooth execution while keeping server load optimized.